DSpace Collection:
https://digital.lib.ueh.edu.vn/handle/UEH/56178
2024-03-28T12:07:14ZThe relationship between brand anthropomorphism, brand love, and brand advocacy. Moderate role of self-brand connection in brand distribution
https://digital.lib.ueh.edu.vn/handle/UEH/70381
Title: The relationship between brand anthropomorphism, brand love, and brand advocacy. Moderate role of self-brand connection in brand distribution
Author(s): Ngoc Dan Thanh, NGUYEN
Abstract: Purpose: The article focuses on studying the impact of brand anthropomorphism, and brand love, on brand advocacy, and at the same time the moderate role of brand self-connection in the process of customers' perception of the brand, especially the brand distribution. The survey subjects are customers with millennial consumers in Ho Chi Minh City, who have the behavior of buying brands in the smart mobile device industry many times with a specific brand in terms of brand distribution. Results: The findings show that Brand anthropomorphism and brand love are crucial factors to impact brand advocacy and the role of self-brand connection also is a confirmed positive effect on the relationship between brand anthropomorphism and brand love. Research design, data, and methodology: The article uses quantitative research to test the model and research hypotheses. The way to collect quantitative data is to use questionnaires with 1531 samples in Ho Chi Minh City, Vietnam. Conclusion: The research results can help businesses build a long-term brand strategy and expect to get new rewards and value from customers. They can also add to the theory about the relationship between brands and customers.2023-01-01T00:00:00ZExplaining consumers’ channel-switching behavior in the post-COVID-19 pandemic era
https://digital.lib.ueh.edu.vn/handle/UEH/70379
Title: Explaining consumers’ channel-switching behavior in the post-COVID-19 pandemic era
Author(s): Anh Tram Nguyen Tran
Abstract: Significant changes have been brought about in consumer behaviour as a result of the COVID-19 pandemic. Digital consumption has attracted a large number of new consumers during the pandemic. However, there are few academic studies on the determinants of these crucial changes in consumer behaviour. Addressing this gap, this study investigates consumers’ channel-switching behaviour during the COVID-19 pandemic. Using a sample of about 2,640 respondents collected after the outbreak, this study aims to define the key drivers of the changes in consumers’ shopping channel decisions. The study results show that several factors significantly affected consumers’ decisions to change their shopping habits after the pandemic broke out, including marital status, price, quality, convenience, and overall satisfaction with current and new shopping channels. More importantly, this study is one of the few to investigate the differences in determining factors regarding consumers’ choices of online and traditional channels in the post—COVID-19 pandemic era. The level of convenience, the time spent making purchases, technology competency, the abundance of product information, the ability to check product quality, and income significantly impact purchasing channel decisions between online and traditional channels.2023-01-01T00:00:00ZThe relationship between renewable energy consumption, international tourism, trade openness, innovation and carbon dioxide emissions: international evidence
https://digital.lib.ueh.edu.vn/handle/UEH/70382
Title: The relationship between renewable energy consumption, international tourism, trade openness, innovation and carbon dioxide emissions: international evidence
Author(s): Duyen Thi
Abstract: The main concerns for nations worldwide in accomplishing long-term development goals are avoiding the adverse effects of climate change, lowering emissions, and enhancing environmental sustainability. This study examines the effects of 53 nations' use of renewable energy, trade openness, global tourism, and innovation on carbon emissions from 1990–2019 by using FMOLS, DOLS, GMMSystem estimator. The results demonstrate that renewable energy, trade openness, and innovation reduce emissions, whereas global travel increase environmental degradation. The findings have major policy implications for adopting trade openness policies to enhance environmental quality. Innovation that enhances the environment's quality for both country groups may be a remarkable discovery for the authorities. Findings suggest that renewable energy and technological innovation are essential for sustainable development.2023-01-01T00:00:00ZSuggestions for the city from examining impacts of non-economic factors affecting voluntary tax compliance – case of vietnam businesses [sugestões para a cidade de examinar os impactos de fatores não econômicos que afetam o cumprimento voluntário dos impostos - caso das empresas Vietnamitas]
https://digital.lib.ueh.edu.vn/handle/UEH/70380
Title: Suggestions for the city from examining impacts of non-economic factors affecting voluntary tax compliance – case of vietnam businesses [sugestões para a cidade de examinar os impactos de fatores não econômicos que afetam o cumprimento voluntário dos impostos - caso das empresas Vietnamitas]
Author(s): Nguyen Thi Phuong Hong
Abstract: Purpose: This paper aimed to examine the impacts of non-economic factors including: Social Norms, Tax Education, Coercive Power of Tax Authority, Legitimate Power of Tax Authority, Tax Information, Service Quality of Tax Authority, and Quality - Public Governance on the voluntary tax compliance of businesses in Ho Chi Minh City, Vietnam. Theoretical framework: Findings of Cialdini and Trost, in 1998 in related to standards of effect of non-economic factors in voluntary tax compliance was reported in details, but it will including and not limit to rules constructed and standards (social norms so called) in psychological aspects. This makes a background for presnt study to completing non-economic factor. Design/Methodology: The study used questionnaires to collect date from survey subjects who are accountants, chief accountants and financial directors of businesses in Ho Chi Minh City, Vietnam. The questionnaire consisted of 2 parts. The first section included an introduction to the business and participants answering the questionnaire. Part 2 included content related to voluntary tax compliance and factors affecting voluntary tax compliance. With 501 valid responses from the survey subjects, the author test the hypotheses in the research model (Structural). Findings: The research results found that all 7 factors had a significant impact on voluntary tax of businesses in HCM City, Vietnam. Government, tax authorities, and universities basing on this research can come up with more appropriate solutions to enhance the tax compliance (voluntary) behavior of businesses. Research, Practical & Social implication: this study only analyzed the factors of internal enterprise characteristics affecting the high and low level of non-compliance with corporate income tax, but not yet included in the research model to analyze other factors as important as those outside the business, etc. It is really necessary to come up with more appropriate solutions to strengthen the voluntary tax compliance behavior of businesses, increase revenue for the budget, and contribute to the development of the country and society. Originality/ value: suggestions for solutions should be taken to increase the tax revenues for the city is stated in present work. Via our study (testing non econ variables), findings tell us that all 7 factors tested had a positive impact on voluntary tax compliance. They included social norms, legal power of tax authorities, coercive power of tax authorities, tax education, service quality of tax authorities, tax information quality public administration; in which, tax education had the most influence, while coercive power of tax authorities had the least influence.2023-01-01T00:00:00Z