https://digital.lib.ueh.edu.vn/handle/UEH/71024 Thu, 16 Apr 2026 07:10:31 GMT 2026-04-16T07:10:31Z https://digital.lib.ueh.edu.vn/handle/UEH/76360 Title: From sustainability advertising to action: Unraveling the influence of green perceived value and environmental consciousness on sustainable consumption behavior. Author(s): Nguyễn Thị Khánh Linh Abstract: Purpose: With growing environmental concerns, promoting sustainable consumption behavior has become a critical societal objective. Sustainability advertising is a promising marketing strategy to encourage such behavior. However, previous studies have not adequately addressed consumers’ responses to firm’s sustainability incentives through advertising or the impacts of customers’ emotional and cognitive perception on the intention to and green products purchasing, but its impact extends beyond consumer attitudes alone. This study aims to bridge this gap by examining the mediating roles of green perceived value and environmental consciousness. Methodology/approach: The construct of the Theory of Planned Behavior (TPB) associated with the Stimulus Organism Response (S-O-R) theory was applied in this study. Data was collected from 481 green products consumers in Ho Chi Minh City, who have already watched sustainability advertising. Results: The results had proven that perception of the information and message of sustainability advertising positively relate to customers’ green perceived value and environmental consciousness. It has been shown that there is significant encouragement for sustainable consumption intention and resultant sustainable consumption behavior. Implications: Theoretically, this study plays a crucial role as a contributor to the research literature by integrating S-O-R and TPB theories in order to analyze how well sustainability advertising can work. It underlined how consideration of how consumers perceive and approach psychological factors is one of the key players in developing attitudes and intentions. In the practical realm, the study results provide insightful information for further research by addressing specific elements of sustainability advertising that impact consumer perceptions and behaviors, thereby providing practical recommendations for marketers and enterprises in enhancing sustainability programs investment to better trigger sustainable consumption. Wed, 01 Jan 2025 00:00:00 GMT https://digital.lib.ueh.edu.vn/handle/UEH/76360 2025-01-01T00:00:00Z https://digital.lib.ueh.edu.vn/handle/UEH/76359 Title: Clean water resources and ecological footprint in the global context: critical concern from cryptocurrency Author(s): Nguyễn Duy Minh Chiến Abstract: The global growth of bitcoin has sparked debate about whether bitcoin has a positive or negative impact on water management and the ecological footprint. This study examines the impacts of bitcoin on clean water management and ecological footprint in 48 selected countries during the period from 2014 to 2023. Ecological footprint calculated as total ecological footprint per capita, clean water calculated as people using safely managed drinking water are dependent variables; cryptocurrency through bitcoin calculated as average weekly trading volume is an independent variable. By using GMM estimator, our research found that bitcoin has a negative effect on clean water management and increases ecological footprint. Moreover, governance index and global innovation index are investigated to mitigate the adverse impact of bitcoin on clean water resources and ecological footprint. Strikingly, in high income countries, bitcoin is utilized more effectively than that in low income countries. These findings are expected to contribute to the development of bitcoin, clean water management, and ecological footprint so that bitcoin is promoted and people in these countries could have better access to clean water. In addition, it is recommended that it is important to invest in governance and innovation in each country. Wed, 01 Jan 2025 00:00:00 GMT https://digital.lib.ueh.edu.vn/handle/UEH/76359 2025-01-01T00:00:00Z https://digital.lib.ueh.edu.vn/handle/UEH/76358 Title: The allure of the unknown: understanding the drivers behind blind box purchase decisions Author(s): Hồ Ngọc Diệp Abstract: Blindbox is an emerging trend in Vietnam, progressively evolving into a substantial market with unique strategies. This research investigates the moderating impacts of social and environmental elements in Vietnam, in contrast to prior studies that mostly concentrated on internal factors inside the Chinese market. We analyze the influence of region-specific factors, including Normative Social Influence and Environmental Consciousness, on buying intention and subsequent purchasing behavior. Moreover, two prevalent subjective characteristics, perceived risk and felt enjoyment, affect the purchase intention of consumers in Vietnam, consistent with prior research in other locations. The research elucidates the dual beneficial effects of perceived risk and felt fun on purchasing intention within the Vietnamese market. Notably, anticipated danger exerts a greater influence than reported delight, with normative social influence further enhancing this favorable effect. Simultaneously, it underscores the significant moderating role of normative social influence in mitigating the adverse impact of environmental consciousness. This study offers pragmatic advice for enterprises to cultivate the prospective Blindbox market via techniques that enhance risk-taking, solidify pledges, and implement sustainable practices, thereby augmenting the probability of actual purchase behavior. Wed, 01 Jan 2025 00:00:00 GMT https://digital.lib.ueh.edu.vn/handle/UEH/76358 2025-01-01T00:00:00Z https://digital.lib.ueh.edu.vn/handle/UEH/76357 Title: The impact of economic growth on co2 emissions in developing countries from 1999 to 2021 Author(s): Nguyễn Khánh Linh Abstract: This study analyzes the impact of economic expansion and energy-related factors on CO2 emissions in 45 developing nations between 1999 and 2021. Using panel data with the FE model and the Driscoll-Kraay method to address issues such as heteroskedasticity, autocorrelation, and cross-sectional dependence, the results indicate that GDP and primary energy consumption (PEC) are the two main factors driving CO2 emissions. Conversely, forest area (FA) and renewable energy consumption (REC) help reduce emissions, although REC has yet to show strong effectiveness due to its relatively low share in the overall amount of energy used. FDI does not exhibit a clear impact. 90% of the fluctuation in CO2 emissions can be explained by the model, emphasizing the importance of adopting clean technology, increasing renewable energy use, preserving forest areas, and directing FDI flows into environmentally friendly industries to achieve sustainable development goals. However, the study finds no evidence supporting the EKC, suggesting that the correlation between CO2 emissions and economic growth in developing nations has not reached the "turning point" where emissions decline as income rises. Additionally, limitations exist in controlling for endogeneity and capturing recent policy changes, highlighting future research directions. The findings provide crucial insights for formulating strategies in developing nations that strike a balance between environmental preservation and growth in economy. Wed, 01 Jan 2025 00:00:00 GMT https://digital.lib.ueh.edu.vn/handle/UEH/76357 2025-01-01T00:00:00Z