Factors affecting the decision to have online savings of students in Ho Chi Minh City

Abstract

In attempts to provide a fresh and impartial viewpoint on this type of savings, the research team studied the variables influencing students' choices to deposit money online in Ho Chi Minh City. Two phases of the study were carried out: quantitative research and secondary data research. A questionnaire survey among 101 Ho Chi Minh City-based students was used by the research team to gather data. Six primary elements were used by the authors to perform their survey: Brand, Interest rate, Convenience, Security, Service quality, and Promotion. The outcomes of the research show that "Security" is the variable that has the biggest impact on people's decisions to deposit money online. "Interest rate" and "Quality of service" come in second and third, respectively, in terms of relevance. This study demonstrates how important it is for customers in general and Ho Chi Minh City students in particular to prioritize the "Security" aspect of an online savings form prior to making a decision.