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Browsing by Subject Obsessive passion
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2021 | Compulsive buying of brands, its antecedents, and the mediating role of brand love: insights from Vietnam | Le M.T.H. |
| 2022 | Does brand love lead to brand addiction? | Le Thi Hong Minh |