Vietnam; Corporate social responsibility; Attachment anxiety; Attachment avoidance; Corporate entrepreneurship; Organizational citizenship behavior for the environment “OCBE”
Purpose The aim of this study is to investigate how corporate social responsibility (CSR) contributes to organizational citizenship behavior for the environment (OCBE) among employees in hotel industry. Corporate green brand should be built not only from the provision of green products or services but also from green behavior among employees in their daily activities. This study also seeks the understanding of the moderating effects of corporate entrepreneurship (CE) and employees’ attachment styles on the relationship between CSR and OCBE. Design/methodology/approach The data for testing the study model were harvested from respondents in the hotel industry in Vietnam business context. Findings The research results unveiled the positive effect of CSR on OCBE and the roles of CE and employee attachment styles in moderating this effect. Research limitations/implications Hospitality organizations should integrate CSR initiatives into their sustainable strategy to shape employee OCBE. Entrepreneurial values should also be cultivated among employees to drive them to further respond to CSR initiatives and engage in OCBE. Originality/value This study expands CSR and green research streams by identifying the effect of CSR on OCBE among hotel employees as well as moderation mechanisms of CE and employee attachment styles for such an effect.