|Title: ||Solutions for lack of marketing activities of Viet Phat Uniform Limited Company
||Author(s): ||Le Ngoc Hai Trieu
||Advisor(s): ||Dr. Le Thi Thanh Xuan
||Keywords: ||Marketing; Brand
||Abstract: ||Nowadays, as the world has developed continuously, the living standard has been improved rapidly. In order to meet those standards, more and more businesses have been established. Specifically, in the garment industry, there are many firms that are able to providing uniforms for both schools and businesses. However, there is just a few companies meet the required standards of customers. Therefore, Viet Phat Uniform Limited Company has been established to offer high quality uniform with reasonable price. As a new and small business, Viet Phat Uniform Limited Company has many weak aspects that need improvements, especially the marketing field. Firstly, it is realized that it has limited customer network, lack of brand awareness from the customer, and ineffective digital marketing. From the above symptoms, it is considered that Viet Phat is facing some potential problems, such as high price and poor product’s quality, lack of marketing activities and poor training for sales staffs. Nevertheless, through analyzing and synthesizing data and information, it is realized that the main problem that it has faced is lack of marketing activities while its B.O.D just focus on expanding the customer network based on their relationships. At the beginning, it is considered that because its B.O.D does not pay enough attention to the marketing aspect and they chose wrong personnel to cover the marketing job that lead to its main problem. However, based on the above analysis, data and arguments of its B.O.D, CEO, staffs, and other stakeholders, it is found that the main cause that leads to this problem is lack of resource. Particularly, because of the difficulties in the initial stage of a startup business, its B.O.D cannot provide sufficient resource including both human and financial resource to implement marketing activities. After many internal and external factors have been considered, it is suggested that Viet Phat shoud recruit more employees to support its CEO who is simultaneously in charge of the marketing aspect in building an obvious marketing strategy and executing marketing activities efficiently.
||Issue Date: ||2019
||Publisher: ||University of Economics Ho Chi Minh City; ISB (International School of Business)
|Appears in Collections:||MASTER'S THESES|