Advanced
Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/63198
Full metadata record
DC FieldValueLanguage
dc.contributor.authorWen Yung Tsengvi
dc.contributor.otherWeisheng Chiuvi
dc.contributor.otherHo Keat Lengvi
dc.date.accessioned2022-03-09T08:06:12Z-
dc.date.available2022-03-09T08:06:12Z-
dc.date.issued2021-09-
dc.identifier.issn2615-9104-
dc.identifier.urihttp://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=0378f93e-65d5-d193-07c8-c0a04c27e35d-
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/63198-
dc.description.abstractPurpose This study aims to compare the purchase intention of counterfeit outdoor products between Taiwan and Hong Kong consumers. Design/methodology/approach A total of 584 respondents from Hong Kong (n = 247, 42%) and Taiwan (n = 337, 58%) were recruited for the study. Data analysis was performed by using structural equation modelling techniques. Findings The results showed that consumers' perceived risk had a negative influence on attitude and intention to purchase counterfeit outdoor products. Moreover, attitude towards buying counterfeit outdoor products, perceived behavioural control and subjective norm had positive impacts on purchase intention. Brand consciousness, however, had a negative influence on purchase intention. The multi-group analysis identified significant differences between Hong Kong and Taiwanese respondents. Originality/value This study provides a better understanding of how these factors affect purchase intention of counterfeit outdoor products across different cultures.vi
dc.formatPortable Document Format (PDF)-
dc.publisherUniversity of Economics Ho Chi Minh Cityvi
dc.relation.ispartofJournal of Asian Business and Economic Studiesvi
dc.relation.ispartofseriesJABES, Vol.28(3)-
dc.subjectOutdoor productsvi
dc.subjectCounterfeitvi
dc.subjectTheory of planned behaviorvi
dc.subjectPerceived riskvi
dc.subjectBrand consciousnessvi
dc.titleA comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kongvi
dc.typeJournal Article-
dc.identifier.doihttps://doi.org/10.1108/JABES-02-2020-0011-
dc.format.firstpage162-
dc.format.lastpage176-
item.fulltextOnly abstracts-
item.cerifentitytypePublications-
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairetypeJournal Article-
Appears in Collections:JABES in English
Show simple item record

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.