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Issue DateTitleAuthor(s)
2021Brand crisis response strategies: a typologies continuumDo B.N.
2021Brand equity and customer satisfaction: a comparative analysis of international and domestic tourists in VietnamTran, P.K.T.
2021Brand experience and consumers' social interactive engagement with brand page: An integrated-marketing perspectiveParamita W.
2018Brand image on intention of banking services using: the case of Vietnam banksDo Hoai Linh
2016Brand Indentity Prolem based on Customer Percive: A Casestudy of MrBachKhoaTran Cao Tri
2011Brand loyalty in emerging marketsNguyen Dinh Tho
2015Brand loyalty of office women toward cosmetic products in VietnamHoang Thi Le Thuy
2016Brand personality appeal, brand relationship quality and WOM transmission: a study of consumer markets in VietnamNguyen Dinh Tho
2016Brand positioning in LC Vina Cosmetics LTDNguyen Thi Thanh Truc
2023Brand posts and brand co-creation in higher education communities: a social communication process theoryQuynh Hoa Le
2022Bribery environments and manufacturing SME efficiency: Evidence from a transitional economyDoan Anh Tuan
2014Bridging the Development Gap : ASEAN Equitable Development Monitor 2014.World Bank, & ASEAN
2017Building a learning organization - the case of logigear VietnamVương Bảo Long
2015Building a strategy map for Khanh Hoa aquatic product processing enterprisesPhan Thi Xuan Huong
2016Building and developing brand name the case of eastern interational universityMai Son Tung
2013Building brand commitment through brand passionNguyen Thi Mai Trang
2017Business cycle synchronization in the Asean: degree and driving forcesNhu Dinh Hiep
2018Business excellence (BE) models for MSMEs: the contemporary art and science of Improving national economyCeazar Valerei E. Navarro
2023Business students' psychological capital and quality of university life: the moderating role of study craftingNguyen Dinh Tho
2019Business students’ hardiness and its role in quality of university life, quality of life, and learning performanceNguyen Dinh Tho