Communities and Collections

Research Paper

Author(s): Lê Thị Thu Phương (2024)

This research investigates the influence of greenwashing on green purchasing intentions among GenZ consumers in the electric motorbike industry, focusing on the mediating role of green brand trust and green word-of-mouth. Drawing upon the legitimacy theory and signaling theory, a questionnaire-based survey was conducted with 462 respondents selected through cluster random sampling in Ho Chi Minh C

Research Paper

Author(s): Nguyễn Hoàng Danh (2024)

Digital commerce has transformed the way consumers in Vietnam, especially Gen Z consumers, shop for and consume products. This group of consumers is large and has complex shopping and consumption behavior. Digital shopping is preferred by Gen Z consumers and has become a shopping habit in the context of modern life. Like other interactive environments, digital commerce is also where Gen Z consumer

Research Paper

Author(s): Hà Ngọc Bích Trâm (2024)

This research aims to investigate “The impact of part-time work on the academic performance of accounting students at the University of Economics Ho Chi Minh City”. To accomplish this objective, we rely on two significant theories, namely the Rational Choice Theory and the Theory of Reasoned Action (TRA). Additionally, we incorporate findings from prior studies to identify five key factors that i

Research Paper

Author(s): Đào Anh Trúc (2024)

The study uses an OLS regression model to examine the impacts of social evils on alcohol and beer consumption among people living in rural areas in Vietnam. The results of the empirical model confirm that demographic factors of the household head such as gender, marital status, education level of the household head and evils such as drugs and prostitution have an impact on the amount of food cons

Research Paper

Author(s): Bùi Thị Khánh Trang (2024)

The visual cues present in numerous websites have the potential to impact the psychology of Internet users, particularly shaping their perceptions of the site and its content (Sundar, 2008). More specifically, the inclusion of widely recognized interface cues such as personalization and bandwagon effects can significantly shape users' attitudes and their intentions regarding website usage and con

Research Paper

Author(s): Nguyễn Hoài Bảo Ngọc (2024)

Trong bối cảnh hội nhập và phát triển thông tin, phát triển giao thương mua bán, đặc biệt là mua bán và mua sắm trực tuyến cùng với sự phát triển của thị trường bán lẻ, dân số đông và am hiểu công nghệ, crowd shipping xuất hiện như một nhu cầu cấp thiết của khách hàng mong muốn dịch vụ giao hàng nhanh và thuận tiện. Crowd shipping phát triển thần tốc tại thị trường Vi