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RESEARCH PROJECTS : [1271]

Research Paper

Aspects of environmental management system affecting UEH students' pro-environmental behaviours and awareness

Author(s): Võ Phương Anh (2024)

Research Paper

Determinants impacting young consumers purchasing behavioral intention on sustainable fashion: exploration in Ho Chi Minh City

Author(s): Nguyễn Thanh Giang (2024)

Research Paper

Research on the influence of adaptive leadership behaviors on organizational commitment through organizational culture and job satisfaction among UEH University students in Ho Chi Minh City

Author(s): Trần Phi Long (2024)

Research Paper

The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ

Author(s): Lê Thị Thu Phương (2024)

Research Paper

Exploring Gen Z consumers' digital ethics in the context of digital commerce in Vietnam and inspecting factors influencing their digitally ethical consumption behavior.

Author(s): Nguyễn Hoàng Danh (2024)

Research Paper

The impact of part-time work on the academic performance of accounting students at The University of Economics Ho Chi Minh City

Author(s): Hà Ngọc Bích Trâm (2024)

Research Paper

Impact of social evils on alcohol beverage consumption in rural area of Vietnam

Author(s): Đào Anh Trúc (2024)

Research Paper

The moderating role of personality traits and perceived relevance on the relationship between bandwagon perception and brand engagement on Tiktok Shop among Zillennials in Ho Chi Minh City

Author(s): Bùi Thị Khánh Trang (2024)

Research Paper

Nghiên cứu các yếu tố tác động đến sự sẵn lòng sử dụng dịch vụ crowd shipping của khách hàng nội thành Thành phố Hồ Chí Minh

Author(s): Nguyễn Hoài Bảo Ngọc (2024)

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