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Assoc. Prof. Dr. Tran Mai Dong
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Showing results 2 to 4 of 4
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Issue Date
Title
Author(s)
2023
Improvement the attributes of mobile food delivery application impact on consumer conversion – the context of McDelivery app in McDonald’s Viet Nam
Doan Thu Thuy
2022
Key opinion leaders effect on brand equity: the online C2C market in Ho Chi Minh City
Le Nguyen Huynh Nhu
2021
The relationship between new product creativity components and purchase intention and the mediating impact of perceived values: A study of consumers in Ho Chi Minh City
Vo Phuoc Tho
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