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Nguyen Viet Bang
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Showing results 4 to 7 of 7
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Issue Date
Title
Author(s)
2022
Green marketing functions: The drivers of brand equity creation in Vietnam
Nguyen Viet Bang
2022
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Nguyen Viet Bang
2022
Understanding online purchase intention: the mediating role of attitude towards advertising
Hai Ho Nguyen
2022
Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity
Nguyen Viet Bang
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