Browsing by Subject AI chatbots

Showing results 1 to 3 of 3
Issue DateTitleAuthor(s)
2024AI chatbot: increasing emotional efficacy in tourism through anthropomorphic theory of acceptance modelMinh Thi Hong Le; Chau Minh Tran; Thu Thi Minh Pham; Chi Ngoc Linh Pham; Dien Phat Nguyen
2025Beyond satisfactio unpacking how ai chatbot service speed and process efficiency drive multidimensional customer engagement in E-CommerceBui Thanh Trang; Hoang Ba Quyen; Nguyen Hue Minh
2025The Impact of AI Chatbot on Sustainable Tourism Destination Brand Image and Authenticity: Exploring the Moderating Role of Nature Connectedness and Personal InnovativenessNguyễn Đặng Kim Ngân
Showing results 1 to 3 of 3