Browsing by Subject Advertising Avoidance

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2023Advertising avoidance and brand awareness – a research about advertising on social network sites of generation Z in Ho Chi Minh cityHoàng Lê Bảo Trân
2025Metaverse advertising resistance: a path analysis to negative brand perceptionNguyễn Thái Minh Châu
Showing results 1 to 2 of 2