Browsing by Subject Advertising values

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2024How ephemeral content marketing enhances brand love and customer engagement: the mediating role of brand authenticity, self-brand connection and perceived advertising valuesPhạm Thị Xuân Thảo
2025How ephemeral content marketing fosters brand love and customer engagementKhoi Minh Nguyen; Ngan Thanh Nguyen; Thao Thi Xuan Pham; Nhi Huynh Man Tran; Ngoc Chung Bao Cap; Vy Khanh Nguyen
Showing results 1 to 2 of 2