Browsing by Subject Arousal

Showing results 1 to 7 of 7
Issue DateTitleAuthor(s)
2025Bridge between sensory perceptions and green cosmetics purchase intention in Ho Chi Minh CityNguyễn Thị Phương Anh
2023The effect of influencer advertising on impulsive buying behaviour on social commerce platforms: an integration of s-o-r and elm theoriesPham Thi Phuong Dung
2022Emotions and viral video sharing behavior on Facebook of young generationNguyễn Ngọc Lan Hương
2025Exploring consumer impulsive buying behavior during shopee live streaming: The role of flash sales and parasocial interactionsPhan Duy Ngọc
2024Exploring consumers’ Impulsive Buying in TikTok Live-streaming: The Stimulus-Organism-Response FrameworkLương Thành Luân
2021Nghiên cứu màu sắc bao bì sản phẩm nước giải khát ảnh hưởng đến hành vi mua hàng ngẫu hứng của khách hàng tại cửa hàng tiện lợiNguyễn Nhật Đình Duy
2024The perceived anthropomorphism of virtual influencers and its impact on willingness to pay more: the mediating role of cognitive and affective responseVũ Phương Linh
Showing results 1 to 7 of 7