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Showing results 1 to 7 of 7
Issue Date
Title
Author(s)
2025
Bridge between sensory perceptions and green cosmetics purchase intention in Ho Chi Minh City
Nguyễn Thị Phương Anh
2023
The effect of influencer advertising on impulsive buying behaviour on social commerce platforms: an integration of s-o-r and elm theories
Pham Thi Phuong Dung
2022
Emotions and viral video sharing behavior on Facebook of young generation
Nguyễn Ngọc Lan Hương
2025
Exploring consumer impulsive buying behavior during shopee live streaming: The role of flash sales and parasocial interactions
Phan Duy Ngọc
2024
Exploring consumers’ Impulsive Buying in TikTok Live-streaming: The Stimulus-Organism-Response Framework
Lương Thành Luân
2021
Nghiên cứu màu sắc bao bì sản phẩm nước giải khát ảnh hưởng đến hành vi mua hàng ngẫu hứng của khách hàng tại cửa hàng tiện lợi
Nguyễn Nhật Đình Duy
2024
The perceived anthropomorphism of virtual influencers and its impact on willingness to pay more: the mediating role of cognitive and affective response
Vũ Phương Linh
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