Browsing by Subject Attitudes Toward Advertising

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2024How does advertising in the skincare industry affect the attitude and purchase intention of consumers in Ho Chi Minh City: the importannce of informativenessNguyễn Phương Hùng Dũng
2024Understanding Gamification Advertising Effectiveness in an S-Commerce Context: A Study in an Emerging MarketBang Nguyen-Viet; Yen Thi Hoang Nguyen
Showing results 1 to 2 of 2