Browsing by Author Lê Hoàng Long

Showing results 1 to 8 of 8
Issue DateTitleAuthor(s)
2025Cause Marketing Advertisement: Insights into the Consumer Purchase Decision Journey in the Digital WorldNguyễn Thị Thu Thảo
2024Effects of influencer marketing on purchase intention: a comparison between sponsored content and product reviewsLê Uyên Phương
2025From Screen to Cart: How Livestreaming Drives Local Agricultural Food PurchasesĐinh Bảo Ngọc
2024How does a mismatch between users’ reviews and product experience change customers’ behavior? an empirical study on cosmetic productsNguyễn Phước Quý Châu
2025The impact of university green image and student self-brand connection on student value co-creation in higher educationPhan Thị Bảo Trâm
2020Pháp luật về xử lý tài sản thế chấp là quyền sử dụng đất qua thực tiễn tại Ngân hàng Thương mại Cổ phần Sài Gòn Thương Tín - Chi nhánh Bến CátLê Hoàng Long
2025Research on consumers' willingness to pay premium for green products/servicesHiến Thị Thu Nhi
2023Why do e-commerce users stop playing in-platform game and feel dissatisfied? a quantitative study in the context of VietnamNguyễn Quốc Tài
Showing results 1 to 8 of 8