Browsing by Author Ngoc Bich Do

Showing results 1 to 11 of 11
Issue DateTitleAuthor(s)
2026AI Personalization and Psychological Response: Examining the Role of Obsession and ReactanceNgoc Bich Do; Minh-Duyen Bui; Duc Hoang; Luis F. Martinez
2024Anti-Brand Activism in the Collectivist Orientation: The Case of Online-Consumers-Run CommunitiesHai-Ninh Do; Ngoc Bich Do; Tra My Nguyen; Hue Minh Nguyen
2026A Dual Pathway of Governmental Support for SME Performance: Paradoxical Impact of Organizational Learning CapabilitiesNgoc Bich Do; Hue Minh Nguyen; Hai-Ninh Do; Kim Thao Nguyen; Tra My Nguyen
2025Green marketing and young consumers’ responses during uncertainty evidence from an emerging countryNgoc Bich Do; Hai-Ninh Do; Hoang-Khang Du
2026Industry 4.0 technologies and firm innovation performance: dual mediators’ exploration in emerging marketMinh Hue Nguyen; Ngoc Bich Do; Thu-Hang Hoang; Hai-Ninh Do; Ba-Son Nguyen; Thac Dang-Van
2025Investigating the dark side of ai-enabled personalization and its impact on user anxiety: the moderating role of collectivist orientationNgoc Bich Do; Minh Duyen Bui
2025The investigation of EGS brand purchase intention the moderating role of guiltNgoc Bich Do; Le Thi Minh Giang; Nguyen Trung Kien; Huynh Thien Huong; Nguyen Ngoc Minh Chau; Nguyen Ngoc Linh
2025Managing trust and fatigue in social media consumption: a strategic perspective on discontinuance intentionNgoc Bich Do; Duc Hoang; Hai‑Ninh Do; Luis F. Martinez
2025Optimism or pessimism? Rethinking artificial intelligence experience in higher education institutions – the mediation and moderation analysisNgoc Bich Do; Hue Minh Nguyen; Hai-Ninh Do
2024Unveiling the impact of technological innovation and SMEs resilience: the moderating role of firms' social sustainability orientationHai-Ninh Do; Ngoc Bich Do; Thao Kim Nguyen; Tra My Nguyen
2024Unveiling the role of sustainability practices, co-innovation and entrepreneurial orientation on SMEs performance: An empirical study in developing countryHai-Ninh Do; Ngoc Bich Do; Tra My Nguyen
Showing results 1 to 11 of 11