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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/46898
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dc.contributor.advisorTran Ha Minh Quan
dc.contributor.authorTruong Hong Ky
dc.date.accessioned2016-12-15T10:04:36Z-
dc.date.available2016-12-15T10:04:36Z-
dc.date.issued2014
dc.identifier.otherBarcode: K50006686
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/46898-
dc.descriptionBusiness
dc.descriptionQuản trị kinh doanh
dc.descriptionIn each industry, there is a competition between companies to win customers’ trust and make them become loyal. Customers, after getting the satisfaction of the product/service they consume, come to
dc.descriptionLuận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2014
dc.descriptionThesis (Master’s) -- University of Economics Ho Chi Minh City, 2014
dc.descriptionGồm tài liệu tham khảo
dc.descriptionIncludes bibliographical references
dc.format.medium74 Tr.
dc.language.isoeng
dc.publisherTrường Đại học Kinh tế Tp. Hồ Chí Minh-
dc.subjectBrand
dc.subjectThương hiệu
dc.titleKey factors influence brand trust and brand loyalty: a study on smartphone consumers
dc.typeMaster's Theses
dc.subject.DDC658.827
item.fulltextFull texts-
item.grantfulltextreserved-
item.languageiso639-1en-
item.openairetypeMaster's Theses-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
Appears in Collections:MASTER'S THESES
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