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  1. UEH Digital Repository
  2. CONFERENCE PAPERS
  3. Conference Papers

Impact of store personality on store loyalty: a study of Vietnamese specialized store chains

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Issue Date
11-November-2016
Author
Nguyen Le Thai Hoa
Co-Author
Hoang Thi Phuong Thao
Host Item
Proceedings of ICUEH2016: International conference of University of Economic Ho Chi Minh City: Policies and sustainable economic development, HCMC, Vietnam, November 11, 2016
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Issue Date
11-November-2016
Author
Nguyen Le Thai Hoa
Co-Author
Hoang Thi Phuong Thao
Metadata

Show full item record

Metadata Views

58

Content Views

3

Abstract

This study aims to develop store personality measurement scale tailor-made for household and electronics store chains in Vietnam, an Asian transitional economy, and to examine the degree of influence of each store personality dimensions on store loyalty. The scale development is conducted in two stages: item generation and item purification. The new scale is applied to a data survey of 268 shoppers in Ho Chi Minh City (a metropolitan city in southern Vietnam) by systematic sampling. Multivariate data analysis techniques like exploratory factor analysis and structural equation modeling are used to analyze the data. The results reveal that store personality measurement scale is structured into four dimensions: reliability, sophistication, economy, and enthusiasm with 22 items as observed variables and store personality impacts on loyalty behavior mediated by attitudinal loyalty. Particularly, these four dimensions are found to be correlated significantly with attitudinal loyalty but not with loyalty behavior except for economy—reliability and sophistication have positive impacts, whereas economy and enthusiasm negatively relate to attitudinal loyalty. The findings help retail managers with effective positioning strategy.

Keywords
Rretail brand, Personality, Loyalty, Specialized store, Vietnam
URI
http://digital.lib.ueh.edu.vn/handle/UEH/55810
Publisher
UEH Publishing House
Appears in Collections:Conference Papers

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  • Impact of store personality on store loyalty: a study of Vietnamese specialized store chains

    TweetLikeShare# Shares: 0

    Metadata Views

    58

    Content Views

    3

    Issue Date
    11-November-2016
    Author
    Nguyen Le Thai Hoa
    Co-Author
    Hoang Thi Phuong Thao
    Host Item
    Proceedings of ICUEH2016: International conference of University of Economic Ho Chi Minh City: Policies and sustainable economic development, HCMC, Vietnam, November 11, 2016
    Metadata

    Show full item record


    Issue Date
    11-November-2016
    Author
    Nguyen Le Thai Hoa
    Co-Author
    Hoang Thi Phuong Thao
    Metadata

    Show full item record

    Metadata Views

    58

    Content Views

    3

    Abstract

    This study aims to develop store personality measurement scale tailor-made for household and electronics store chains in Vietnam, an Asian transitional economy, and to examine the degree of influence of each store personality dimensions on store loyalty. The scale development is conducted in two stages: item generation and item purification. The new scale is applied to a data survey of 268 shoppers in Ho Chi Minh City (a metropolitan city in southern Vietnam) by systematic sampling. Multivariate data analysis techniques like exploratory factor analysis and structural equation modeling are used to analyze the data. The results reveal that store personality measurement scale is structured into four dimensions: reliability, sophistication, economy, and enthusiasm with 22 items as observed variables and store personality impacts on loyalty behavior mediated by attitudinal loyalty. Particularly, these four dimensions are found to be correlated significantly with attitudinal loyalty but not with loyalty behavior except for economy—reliability and sophistication have positive impacts, whereas economy and enthusiasm negatively relate to attitudinal loyalty. The findings help retail managers with effective positioning strategy.

    Keywords
    Rretail brand, Personality, Loyalty, Specialized store, Vietnam
    URI
    http://digital.lib.ueh.edu.vn/handle/UEH/55810
    Publisher
    UEH Publishing House
    Appears in Collections:Conference Papers

    Thumbnail
  • nguyenlethaihoa.pdf
    • Size : 679,63 kB

    • Format : Adobe PDF

    • Views : 3
    • Downloads : 0



  • Citation

    APA    Hoa, N. L. T. (2016-11-11). Impact of store personality on store loyalty: a study of Vietnamese specialized store chains. (Conference Paper). http://digital.lib.ueh.edu.vn/handle/UEH/55810
       
    MLA    Nguyen Le Thai Hoa. Impact of store personality on store loyalty: a study of Vietnamese specialized store chains. 2016-11-11. UEH Publishing House. Conference Paper. http://digital.lib.ueh.edu.vn/handle/UEH/55810
       
    Chicago    Nguyen Le Thai Hoa. "Impact of store personality on store loyalty: a study of Vietnamese specialized store chains. "(Conference Paper, UEH Publishing House, 2016-11-11)
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