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  1. UEH Digital Repository
  2. CONFERENCE PAPERS
  3. Conference Papers

A fuzzy-set comparative analysis of marketing capability configurations

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Issue Date
2015
Author
Nguyen Dinh Tho
Host Item
Proceedings of the 2nd International Conference on Finance and Economics ICFE 2015
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Issue Date
2015
Author
Nguyen Dinh Tho
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6

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Abstract

Realizing the advantage of a set-theoretic approach to marketing research, this study employs a fuzzy-set qualitative comparative analysis (fsQCA) to configure the roles of psychological capital (PsyCap) and marketing capital (MarCap) in the job performance of marketers. fsQCA findings, based on a data set collected from a sample of 472 marketers in Vietnam, reveal that only one component of PsyCap (hope) is a sufficient condition for job performance and that combinations of other components of PsyCap and MarCap form sufficient conditions for job performance. Overall, the findings of this study shed light on two types of human resource capital of marketers; that is, PsyCap and MarCap.

Keywords
Marketing capital, Psychological capital, Job performance, FsQCA
URI
https://www.researchgate.net/publication/320564214_A_Fuzzy-Set_Comparative_Analysis_of_Marketing_Capability_Configurations_Keynote_Speech
http://digital.lib.ueh.edu.vn/handle/UEH/56568
Publisher
Ton Duc Thang University
Appears in Collections:Conference Papers

There are no files associated with this item.



A fuzzy-set comparative analysis of marketing capability configurations

TweetLikeShare# Shares: 0

Metadata Views

6

Content Views

0

Issue Date
2015
Author
Nguyen Dinh Tho
Host Item
Proceedings of the 2nd International Conference on Finance and Economics ICFE 2015
Metadata

Show full item record


Issue Date
2015
Author
Nguyen Dinh Tho
Metadata

Show full item record

Metadata Views

6

Content Views

0

Abstract

Realizing the advantage of a set-theoretic approach to marketing research, this study employs a fuzzy-set qualitative comparative analysis (fsQCA) to configure the roles of psychological capital (PsyCap) and marketing capital (MarCap) in the job performance of marketers. fsQCA findings, based on a data set collected from a sample of 472 marketers in Vietnam, reveal that only one component of PsyCap (hope) is a sufficient condition for job performance and that combinations of other components of PsyCap and MarCap form sufficient conditions for job performance. Overall, the findings of this study shed light on two types of human resource capital of marketers; that is, PsyCap and MarCap.

Keywords
Marketing capital, Psychological capital, Job performance, FsQCA
URI
https://www.researchgate.net/publication/320564214_A_Fuzzy-Set_Comparative_Analysis_of_Marketing_Capability_Configurations_Keynote_Speech
http://digital.lib.ueh.edu.vn/handle/UEH/56568
Publisher
Ton Duc Thang University
Appears in Collections:Conference Papers

There are no files associated with this item.



Citation

APA    Tho, N. D. (2015). A fuzzy-set comparative analysis of marketing capability configurations. (Conference Paper). https://www.researchgate.net/publication/320564214_A_Fuzzy-Set_Comparative_Analysis_of_Marketing_Capability_Configurations_Keynote_Speech
   
MLA    Nguyen Dinh Tho. A fuzzy-set comparative analysis of marketing capability configurations. 2015. Ton Duc Thang University. Conference Paper. https://www.researchgate.net/publication/320564214_A_Fuzzy-Set_Comparative_Analysis_of_Marketing_Capability_Configurations_Keynote_Speech
   
Chicago    Nguyen Dinh Tho. "A fuzzy-set comparative analysis of marketing capability configurations. "(Conference Paper, Ton Duc Thang University, 2015)
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