Turnover rate and promotion favoritism from sales manager at avery dennison RBIS Vietnam

Abstract

The main purpose of this thesis is to explore the causes of high turnover rate of over-achieved sales employees at Avery Dennison RBIS Vietnam. Method of analysis is combined between validated data and theory-informed which collected through in-depth interview and company survey to explore the causes of problem. The finding of the study revealed that promotion favoritism from sales manager is the key reason why over-achieved sales employees decided to leave the company. The findings also proposed some solutions to retain high performance sales employees. The solutions focus on two main causes of promotion favoritism from sales manager, which are Unweight and unclear on employees assessment form and personal favoritism from sales manager. This research also proposed three suitable solutions: build the performance appraisal and promotion process, make a communication a priority, improve personal favoritism from sales manager. Total cost to implement above solutions is approximately 150mil VND while benefit from the solutions is 809.4mil VND. The cost saving is 659.4mil VND.