The increase of human’s living standard leads to the requirement on using the quality products. Based on Choon7, over 78% of supermarket or shops or malls tend to require their supplier to provide the certificate of quality from trusted Quality Assurance Company. This directly supports the article’s claim that some assurance company has many development opportunities because of reaching the demand of customers. One of the leading quality assurance companies in the world and even in Vietnam is Intertek that found in 1880 by Thomas Edison and had developed in Vietnam in 1998. According to Intertek Group Plc - Annual Report11, the company runs their business into using their techniques to test, inspect and measure the product’s quality and evaluate the factory’s environment. However, Intertek is faced with complicated issues in attracting consumers because of the limited in marketing planning and high competition in the quality assurance providers. This specific organization was chosen because the researcher would to apply their knowledge and skills that are learned in Economic University in Ho Chi Minh City. This paper will firstly provide the background of quality assurance companies in Vietnam before analyzing the Intertek’s problem that company is suffering. Some recommendation on the company’s issue will definitely be mentioned.
University of Economics Ho Chi Minh City; ISB (International School of Business)