Knowledge is a valuable asset, a creativity, innovation, and potential contribution for the development of business. That is the reason why knowledge sharing is researched to find out the way to promote knowledge sharing, to take advantage of this core competency. A survey with a convenience sample of about 450 SMEs employeesin Ho Chi Minh City was conducted with 18 variables and 429 observations valid samples in order to assess an overview of the opinions of all employees in SMEs on intend to share knowledge. The data were analyzed by Reliability Analysis, EFA, CFA, SEM method and the results indicated factors Image, Subjective normsandRewards have positive influence on the intention to share knowledge andIndividual culture has a significant moderating effect on the relationship betweenbothImage and Subjective normstoward intention to share knowledge.Based on the finding of the research, the organization should respect and listen to the opinions of the employees and create the awareness of knowledge sharing as a must. As majority of prior researches on enterprise knowledge sharingfocusmainlyon the public sector, large private companies, these new findings can be investigated in further research, because sharing knowledge in SMEs is still a new concept in developing country as Vietnam.
University of Economics Ho Chi Minh City; ISB (International School of Business)