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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/58516
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dc.contributor.advisorAssoc. Prof. Dr. Nguyen Thi Mai Trangen_US
dc.contributor.authorLe Thi Muien_US
dc.date.accessioned2019-02-11T07:02:01Z-
dc.date.available2019-02-11T07:02:01Z-
dc.date.issued2018-
dc.identifier.otherBarcode: 1000007156-
dc.identifier.urihttp://opac.ueh.edu.vn/record=b1028962~S1-
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/58516-
dc.description.abstractThis research investigates the impact of value co-creation practices in online brand community on quality of life by the mediating of brand relationship quality and consumer hope. The research was designed for the sample size about 250 respondents in online brand communities such as Apple brand community for Iphone fans, Channel brand community for perfume fans, 38 Degree flowers brand community for flower fans and SamSung brand community for the fans of Galaxy lines. The results indicate that it can be said that the existence of relationship between two elements of value co-creation practices in online brand community including impression management, brand use and brand relationship quality as well as the presence of the relationship in series from brand relationship quality to consumer hope and then quality of life. Finally, some implications are discussed to gain point of view objectively about research results.en_US
dc.format.medium61 p.en_US
dc.language.isoEnglishen_US
dc.publisherUniversity of Economics Ho Chi Minh City; ISB (International School of Business)en_US
dc.subjectQuality of lifeen_US
dc.titleFactors influencing quality of life: a study of brand communities in Viet Namen_US
dc.typeMaster's Thesesen_US
ueh.specialityBusiness Administration (by Research) = Quản trị kinh doanh (hướng nghiên cứu)en_US
item.openairetypeMaster's Theses-
item.languageiso639-1English-
item.fulltextFull texts-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.grantfulltextreserved-
item.cerifentitytypePublications-
Appears in Collections:MASTER'S THESES
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