Poor sales management at Sing Swee Bee Vietnam Co., Ltd

Abstract

Sing Swee Bee is a company group from Singapore. In Vietnam, they are operation with two companies: Sing Swee Bee Vietnam specialize in trading with Cylinder, valves and refrigerants and other is Sing Industrial Gas specialize in gases. Sing Swee Bee is facing with sale decrease recently. Therefore, researcher choose the Sing Swee Bee Vietnam is an object for research. Initially, researcher use the sale data support from person in Sing Swee Bee Vietnam to identify the symptom in the organization. Then research contact to key person in the company to do interview to find the potential problem. Researcher use the interview guideline get information from customers service and sale manager. There are many potential problems are deployed related to weak sale strategy, sale staff decrease, customer complaint, loss big customers, threat from competitor…After that, using literature review and theory inform to analyze the data interview, researcher find out the main problem in Sing Swee Bee Vietnam is poor sale management: Limited of sale strategy, Weak sales leadership and Weak sales force. Base on theory inform and famous paper, researcher find the solution for poor sale management and plan detail for it: action plan, expense, time line and expectation. Then, bring alternative solution back to Sale manager to conduct the action plan via interview in-depth to choose the solutions are possible or impossible to help the company better.