Withstanding to the position of leading company in Vietnam, Vinamilk has continued renovating itself to further improve the quality of products in the way of improving living standards and health quality of the customers. The company has more than 40 years of doing business since 1970s and current market share is about 50%. However, the accident rate been increased in previous years along with higher employee turnover rate and lower employee performance, raising the concern of the board of directors. The reasons are identified as from the low top management support, poor leadership skills from middle management, and lack of training awareness. The examination of these factors enable the change to renovate current business structure to further improve the business performance of Vinamilk in coming times.
University of Economics Ho Chi Minh City; ISB (International School of Business)