Teleshopping; Electronic commerce; Consumer research
This study investigates how a specific domain consideration of future consequences i.e., consideration of future consequences-Immediate (CFCImmediate) and consideration of future consequences-Future (CFC-Future) asymmetrically associate and interact with perceived risk and perceived security as trade-off constructs in predicting continuance intention to use mobile commerce. Based on a self-administered survey data set of 441 Vietnamese consumers, partial least square structural equation modeling is used to test the hypotheses. The results show that CFC-Immediate and CFC-Future are important in explaining continuance intention to use mobile commerce, but their roles are different due to the asymmetric impact on perceived risk versus perceived security as well as their moderating effects on the perceived risk, security and continuance intention. This study is unique since it explores the different roles of CFC-Immediate and CFC-Future in explaining continuance intention to use mobile commerce under the trade-off role of perceived risk versus perceived security.