|Title: ||Limited display of root vegetable organic product in Co.opmart Cong Quynh
||Author(s): ||Le Thi My Chau
||Advisor(s): ||Assoc. Prof. Nguyen Thi Mai Trang
||Keywords: ||Vegetable organic product; Organic product; Sales
||Abstract: ||This project “Limited display of root Vegetable Organic product in Co.opmart Cong Quynh” is the in-depth research into the root vegetable Organic of Co.opmart Cong Quynh. In terms of space: due to time constraints, the topic is limited in the scope of display activities of Co.opmart supermarkets in Ho Chi Minh City emphasize Co.opmart Cong Quynh with root vegetable case. In terms of time: the topic is conducted in the period from January to May 2021, statistics always give priority to using the latest data, updated in the end of 2020. For data that needs a comparison over the years, the oldest data from 2017 will be obtained. Based on the findings previous sections and symptom of decrease revenue root vegetable is caused by three potential problems: (1) Limited display root vegetable, (2) High price root vegetable, (3) Poor root vegetable products identification. Following the validation procedure, the third element was identified as the primary issue. Following that, more investigation was carried out to identify three potential causes of the problem which are: (1) Root vegetable organic is displayed in hidden corner, (2) Root vegetable organic is displayed small area (3) Components of Visual Merchandising are not attractive. To resolve this cause, solutions were proposed and develop a detailed implementation plan.
||Issue Date: ||2021
||Publisher: ||University of Economics Ho Chi Minh City; ISB (International School of Business)
|Appears in Collections:||MASTER'S THESES|