|Title: ||The problem of poor sales activities at UL VS Việt nam Laboratory
||Author(s): ||Nguyễn Trung Dũng
||Advisor(s): ||Dr. Đoàn Anh Tuấn
||Keywords: ||Sale management; Selling
||Abstract: ||The Testing, Inspection and Certification (TIC) industry is the type of business to provide TIC service to customers who need their products meet or exceed the expectations about the product’s quality of their buyers, end users, required standards, global/ regional/ national regulation, and/ or market demands. Testing is the process to examine characteristics/ specifications of the products by using international/ national standard methods or in-house test method to evaluate the performance quality/ safety of products depending on the market demand, customer’s needs, regulatory or verify against with the claims with the purpose of make sure the quality of products meet or exceed with expectation of international/ national markets regulatory and/ or commit to customers. Inspection is a process that involves checking, examining and assessing production processes to make sure the quality and quantity of products before leaving the company. Basically, there are three types of quality inspection: pre-production, in-line, and final. Certification is a process to demonstrate products, processes, systems and/ or services that comply with international/ national regulations to certify them. TIC service providers is the business organization with the revenue and P&L figure is the performance measures tools for the success. The sale activities are the key factor to enhanced revenue growth of the organization which contributed to P&L performance. This paper provides the whole process of solving the problem of poor sales activities of the laboratory in the TIC industry, the paper provides the way to identify symptoms/ potential/ main problem, validate problem, potential causes/ main cause and how to validate them depend on nature business context, real data of the specific organization and literature research. Basing on the validated cause, the solutions proposed in order of solving the problem of the firm and fulfillment with requirement of the company about the business, currently resources, budget, and so on.
||Issue Date: ||2021
||Publisher: ||University of Economics Ho Chi Minh City; ISB (International School of Business)
|Appears in Collections:||MASTER'S THESES|