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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/75724
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dc.contributor.advisorLã Anh Đứcen_US
dc.contributor.authorNguyễn Lê Ngọc Bíchen_US
dc.contributor.otherTrần Bích Ngânen_US
dc.contributor.otherVõ Mai Thảo Vyen_US
dc.contributor.otherNguyễn Nhật Thảo Nhien_US
dc.contributor.otherNguyễn Phi Nhungen_US
dc.date.accessioned2025-07-29T02:10:02Z-
dc.date.available2025-07-29T02:10:02Z-
dc.date.issued2025-
dc.identifier.urihttps://digital.lib.ueh.edu.vn/handle/UEH/75724-
dc.description.abstractThis study examines the influence of Message Credibility on sustainable consumer behavior, particularly in the context of secondhand fashion consumption. It explores the mediating role of anticipated emotions (elevation and guilt), and the moderating effect of consumer perceived ethicality (CPE). The study analyzed survey data from young consumers in Ho Chi Minh City, Viet Nam. The results reveal that message credibility significantly triggers purchase intention, with elevation playing a stronger mediating role than guilt. However, CPE did not significantly moderate the relationship between credibility and emotions. These findings imply that marketers should emphasize credibility, and emotional storytelling, particularly positive emotions like elevation to enhance consumer engagement. Additionally, it aids marketers and sustainability advocates in shaping effective communication strategies for promoting circular fashion economies. While limited to secondhand industry in one location, the study contributes valuable insights into sustainable consumption behaviors. Future research should explore broader demographics and additional psychological factors for more comprehensive point of viewsen_US
dc.format.medium104 p.en_US
dc.language.isoenen_US
dc.publisherUniversity of Economics Ho Chi Minh Cityen_US
dc.relation.ispartofseriesGiải thưởng Nhà nghiên cứu trẻ UEH 2025en_US
dc.subjectSecondhand fashionen_US
dc.subjectMessage credibilityen_US
dc.subjectConsumer perceived ethicalityen_US
dc.subjectElevationen_US
dc.subjectGuilten_US
dc.titleThe impact of message credibility on sustainable consumer behavior: The mediating role of elevation in secondhand fashion consumptionen_US
dc.typeResearch Paperen_US
ueh.specialityDu lịch, Marketingen_US
ueh.awardGiải Cen_US
item.languageiso639-1en-
item.openairetypeResearch Paper-
item.grantfulltextreserved-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextFull texts-
item.cerifentitytypePublications-
Appears in Collections:Nhà nghiên cứu trẻ UEH
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