Browsing by Author Bùi Thế Hiển

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Issue DateTitleAuthor(s)
2025Study of the Intention to Purchase Premium Packages on Online Music Streaming Platforms Among Gen Z Consumers in Ho Chi Minh City: Evaluating the Impact of Perceived Value, Perceived Usefulness, Perceived Enjoyment, Subjective Norms, Perceived Risk, Trust, and AttitudeNgô Gia Bảo Ngọc
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