Browsing by Author Bang Nguyen Viet

Showing results 1 to 10 of 10
Issue DateTitleAuthor(s)
2024Corporate social responsibility and behavioral intentions in an emerging market: The mediating roles of green brand image and green trustBang Nguyen Viet; Cong Thanh Tran; Hoa Thi Kim Ngo
2025Customer incivility's antecedents and outcomes: a case study of Vietnamese restaurants and hotelsBang Nguyen Viet; Phuc Nguyen My
2024Customer incivility: cause and effect in the food and beverage industry in VietnamBang Nguyen Viet; Nguyen My Phuc
2018Effects of service quality on customer satisfaction and customer loyalty: A case of 4- and 5-star hotels in Ho Chi Minh City, VietnamHo Dinh Phi; Long Phan Thanh; Bang Nguyen Viet
2019Factors effect on tourist loyalty: a Case Study of Homestay Tourism in Ben Tre (Southern Vietnam)Si Van Nguyen; Bang Nguyen Viet
2025How does gamification affect learning effectiveness? The mediating roles of engagement, satisfaction, and intrinsic motivationBang Nguyen Viet; Cuong Nguyen Duy; Bac Nguyen Viet
2024Human–Human Interactions’ Influence on Impulse-Buying Intention in Live Commerce: The Roles of Guanxi, co-Viewer Trust, and GamificationBang Nguyen Viet; Yen Thi Hoang Nguyen
2025The impact of counterproductive work behavior on organizational citizenship behavior: the moderating role of moral identity and organizational justiceBang Nguyen Viet; Tien Vo Tri Chau
2024Sustaining organizational customers' consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trustBang Nguyen Viet; Cong Thanh Tran
2025The synergy of immersion and basic psychological needs satisfaction: Exploring gamification's impact on student engagement and learning outcomesBang Nguyen Viet; Bac Nguyen Viet
Showing results 1 to 10 of 10