Browsing by Author Bang Nguyen-Viet

Showing results 1 to 16 of 16
Issue DateTitleAuthor(s)
2023A study on the influence of Eco-labels and green advertising on green brand equity in emerging marketBang Nguyen-Viet
2024Antecedents of innovative behaviour: the moderating role of psychological empowermentThanh Chung Nham; Bang Nguyen-Viet; Huu Phuc Dang
2024Attitudes towards gamification advertising in Vietnam: a social commerce contextHai Ho Nguyen; Bang Nguyen-Viet; Yen Thi Hoang Nguyen
2023Dataset on the effect of gamification elements on learning effectiveness among Vietnamese studentsBang Nguyen-Viet; Bac Nguyen-Viet; Cuong Nguyen-Duy
2025Enhance domestic tourists' revisit intention in spiritual destinations originating in patriotism and religious orientationBang Nguyen-Viet; Phuc Nguyen My; Thac Dang-Van
2025Gamification in Vietnamese education: Assessing psychological need satisfaction, intrinsic motivation, and learning effectivenessBang Nguyen-Viet; Bac Nguyen-Viet
2023How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibilityHoa Pham; Huu Phuc Dang; Bang Nguyen-Viet
2024The Impact of Lecturer Incivility on Student Academic Performance and the Role of Social Support in Vietnamese Higher EducationBang Nguyen-Viet; Phuc My Nguyen
2023Modeling consumers' purchase intention for environment-friendly packaged products: An empirical study in VietnamBang Nguyen-Viet; Hang Nguyet-Phuong Vo; Thao Nguyen-Trang Pham
2024Promoting fintech: driving developing country consumers' mobile wallet use through gamification and trustSaleem ur Rahman; Bang Nguyen-Viet; Yen Thi Hoang Nguyen; Sohail Kamran
2024The role of social support on frontline employees' revenge motivation in customer incivility: a case study of the banking industry in an emerging marketBang Nguyen-Viet; Phuc My Nguyen
2023The role of knowledge management in driving academic advancement: empirical examination from the lens of the social cognitive theoryQuang Huan Ngo; Thanh Tiep Le; Huu Phuc Dang; Bang Nguyen-Viet
2023Toward sustainable development and consumption: The role of the green promotion mix in driving green brand equity and green purchase IntentionKhai Cong Dinh; Bang Nguyen-Viet; Hang Nguyet Phuong Vo
2023Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashingSaleem ur Rahman; Bang Nguyen-Viet
2024Understanding Gamification Advertising Effectiveness in an S-Commerce Context: A Study in an Emerging MarketBang Nguyen-Viet; Yen Thi Hoang Nguyen
2024Vietnamese consumer's perspective on green beauty care products: Exploring the impact of animal welfare concerns and skepticism toward green advertisingBang Nguyen-Viet; Anh Thi Lan Nguyen
Showing results 1 to 16 of 16