Browsing by Author Nguyen Thi Mai Trang


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Showing results 10 to 29 of 47 < previous   next >
Issue DateTitleAuthor(s)
2016Brand personality appeal, brand relationship quality and WOM transmission: a study of consumer markets in VietnamNguyen Dinh Tho
2013Building brand commitment through brand passionNguyen Thi Mai Trang
2015Can knowledge be transferred from business schools to business organizations through in-service training students? SEM and fsQCA findingsNguyen Dinh Tho
2011Determinants of adidas's supply chain performance in Asia Pacific regionNguyen My Phuoc
2011Determinants of organizational pride of staffs in telecommunic ation companies in VietnamDang Minh Hai
2018Diffusing market orientation to drive marketing capital: evidence from VietnamNguyen Dinh Tho
2014Does psychological capital drive the effort of marketers?Nguyen Thi Mai Trang
2022A dual process on shopping well-being across shopping contexts: the role of shopping values and impulse buyingHo Trong Nghia
28-Sep-2017Effects of brand personality appeal and brand love on brand loyalty: evidence from VietnamNguyen Thi Mai Trang
2016Enhancing the efficiency of internal coordination at interlog companyTran Bao Ngoc
2012Factors affecting job performance: an investigation of employees in the Vietnamese banking industryNguyen Thi Ngoan
2014Factors Affecting the attitude tow ard participating in social networking sites in VietnamNguyen Hoai Thanh
2014Factors affecting word-of-mouth a study of facebook fan pagesTran Ngoc Tu
2012Factors influencing customer satisfaction: A study of online shopping in VietnamPhan Thanh Long
2012Factors influencing domestic consumption in Vietnam's marketCao Quoc Viet
2015Factors influencing quality of working life: A study of front-Line employees in the Vietnamese aviation serviceLe Thi Hanh An
2014Factors influencing willingness to purchase safe vegetables evidence from VietnamNgo Thi Lan Dung
2016How to recapture lost customers at avergreen shipping agency (Vietnam)Nguyen Thi Phuong Trinh
2015Improving service quality, customer satisfaction and loyalty: solutions to the case of HD bank Vung Tau branchDo Thi Thuong
2012Influences of consumer brand relationship quality on Word-of-MouthNguyen Van Long Son
Showing results 10 to 29 of 47 < previous   next >