Browsing by Author Đặng Thị Trúc Mai

Showing results 1 to 4 of 4
Issue DateTitleAuthor(s)
2023Can Gamification motivate the use of e-banking / e-wallet on gen Z? Effect of rewards?Đặng Thị Trúc Mai
2023Chatbot motivates gen Z to use types of services: impact of personalization.Võ Thị Khánh Nguyên
2023Future business trends and security risks of consumer information. General z's perspective when experience of intergrating shopping on omnichannel.Nguyễn Hồ Hương Ka
2023“Hey, Gen Z! We recommend this product”.The impact of personalized advertising on impulsive buying behavior: Does Gen Z regret purchases made in “the middle of the night”?Nguyễn Thị Tuyết Trinh
Showing results 1 to 4 of 4