Browsing by Author Đặng Thanh Bình

Showing results 1 to 3 of 3
Issue DateTitleAuthor(s)
2024How do customers perceive impulse buying prompted by social media stalking and fomo (fear of missing out)? Investigating the chain effects on repurchase behaviorNguyễn Thị Ngọc Trinh
2024Internal and external determinants impact negative wom toward influencers, which causes brand avoidanceĐặng Thanh Bình
2024Unraveling how Tiktok User-Generated Content (UGC) impact on online purchase intention of Gen ZNgô Kim Ngân
Showing results 1 to 3 of 3