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Đỗ Ngọc Bích
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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
2024
How do big 5 personality traits impact university brand value co- creation intention?
Hoàng Bảo Tâm
2023
Negative online word of mouth: the further understanding towards its impact on anti-brand activism and the moderator role of psychological discomfort
Nguyễn Thanh Trúc
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