Browsing by Author Đỗ Thị Hải Ninh

Showing results 1 to 7 of 7
Issue DateTitleAuthor(s)
2024The affections of nostalgia marketing and experiential quality towards the willingness to pay of gen z from the perspective of hotel serviceNguyễn Mạnh Cường
2024The affections of nostalgia marketing and experiential quality towards the willingness to pay of gen z from the perspective of hotel serviceNguyễn Mạnh Cường
2023Analyzing the impacts of the pandemic to understand how Covid - 19 shapes young people's consummer behavior on online shopping applicartions.Trương Cẩm Tiên
2024Click intentions towards programmatic advertising: the moderating role of ai beneficial on the relationship between personalization and ad relevanceNguyễn Khả Uyên Nhi
2023Emotional, brand-related and negative communication factors toward green purchase intention: A case study of generation Z in Ho Chi Minh CityNguyễn Ngọc Hoàng My
Jun-2023Gắn kết mạng xã hội và ý định mua sản phẩm thương hiệu ngoại: Vai trò của việc đánh giá sản phẩm thương hiệu ngoại và chủ nghĩa vị chủngĐặng Văn Thạc
2023How do csr perception and customer engagement sharpen the relationship between guerrilla marketing, ewom and brand loyalty?Nguyễn Tuấn Anh
Showing results 1 to 7 of 7