Browsing by Author Assoc. Prof. Dr. Nguyen Thi Mai Trang


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Issue DateTitleAuthor(s)
2024Building employee adaptability through playful work design and ambidexterity: a self-regulated mechanism to adapt to service industry uncertaintyHoang Thu Hang
2016The effects of functional value, hedonic value and social value on customer participation: A study of fanpages in VietnamLe Ngoc Tuyen
2019Employee disengagement with LGC CompanyThai Quoc Bao
2019Enhancing consumer perceived quality: a case of Vinamilk infant formula milk powderNguyen Thuy Van
2018Factors influencing quality of life: a study of brand communities in Viet NamLe Thi Mui
2021Improving brand message of Neptune cooking oilNguyen Viet Duy
2020Improving marketing cost-effectiveness a study of Medtronic Company in Ho Chi Minh City - VietnamLuc Tuan Tu
2019Improving sales promotion program: a case of Dai Thang Company in Vung Tau - Viet NamDang Thi Ngoc Loan
2024Improving service quality at Bambi English – Binh Tan branchDang Minh Thu
2022Improving supplier relationship management: a study of TT Chemicals CompanyLe Thi Minh Thi 
2023Inconvenient problems in sales channels:a case of mc companyTran Ngoc Bao Tram 
2023Ineffective training programs: a study of Blue Research CompanyHo Le Kieu Mi 
2022Learning competence of IIS.A1 program students: A study of UEH-IISNguyen Truong An
2021Limited display of root vegetable organic product in Co.opmart Cong QuynhLe Thi My Chau
2021Limited distribution channel: a study from Ladofoods in the Southern regionPhan Thi Minh Ngoc
2024Low competencies of the sales team at M CompanyTran Thi Tram Anh
2019Low employee work motivation: a case of South Tax Consulting Co., LtdPham Thi Thuy Trang
2025Mitigating waiting time at the check-in counter: a study of Vietnam Ground HandlerDo Thi Phuong Thao
2024Perceived overqualification and organizational citizenship behavior- individual: the roles of cyberloafing, self-efficacy, and harmonious passionNguyen Thi Thu Thao
2025Reducing churn rate among high-value SAAS customers in Vietnam market at Hotel Link CompanyHo Thi Ngoc Hai