Browsing by Author Bang Nguyen-Viet

Showing results 1 to 7 of 7
Issue DateTitleAuthor(s)
2023A study on the influence of Eco-labels and green advertising on green brand equity in emerging marketBang Nguyen-Viet
2023Attitudes towards gamification advertising in Vietnam: a social commerce contextHai Ho Nguyen
2023How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibilityHoa Pham
2023Modeling consumers' purchase intention for environment-friendly packaged products: An empirical study in VietnamBang Nguyen-Viet
2023The role of knowledge management in driving academic advancement: empirical examination from the lens of the social cognitive theoryQuang Huan Ngo
2023Toward sustainable development and consumption: The role of the green promotion mix in driving green brand equity and green purchase IntentionKhai Cong Dinh
2023Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashingSaleem ur Rahman
Showing results 1 to 7 of 7