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Browsing by Author Cuong, P.H.
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2020 | Converting internal brand knowledge into employee performance | Ngo, L.V. |
| 2020 | Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty | Cuong, P.H. |