Browsing by Author Emmanuel Mogaji

Showing results 1 to 12 of 12
Issue DateTitleAuthor(s)
2023B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brandsEmmanuel Mogaji
2023Beautiful Black British brand: exploring intersectionality of race, gender, and self-branding of Black British sportswomenEmmanuel Mogaji
2024Business environment and adoption of AI: Navigation for internationalization by new ventures in emerging marketsMoayad Moharrak
2024Commuter-to-Commuter interaction's impact on travel satisfaction and wellbeing for commuters with disabilitiesEmmanuel Mogaji
2024The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspectiveBrinda Sampat
2024Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goalsTomisin Adefare
2024Evaluating the emergence of contactless digital payment technology for transportationEmmanuel Mogaji
2023Exploring interactions between commuters with disabilities and transport service providersEmmanuel Mogaji
2024High street banking on the app: branding strategies of traditionally-driven neobanksEmmanuel Mogaji
2021Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country studyEmmanuel Mogaji
2024Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistantsPraveen Kumar Sattarapu
2023Transport and mobility decisions of consumers with disabilitiesEmmanuel Mogaji
Showing results 1 to 12 of 12