Browsing by Author Hai Ho Nguyen

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2024Attitudes towards gamification advertising in Vietnam: a social commerce contextHai Ho Nguyen; Bang Nguyen-Viet; Yen Thi Hoang Nguyen
2022Understanding online purchase intention: the mediating role of attitude towards advertisingHai Ho Nguyen; Nguyen Viet Bang; Yen Thi Hoang Nguyen; Tin Hoang Le
Showing results 1 to 2 of 2