Browsing by Author Hai-Ninh Do

Showing results 1 to 9 of 9
Issue DateTitleAuthor(s)
2024Anti-Brand Activism in the Collectivist Orientation: The Case of Online-Consumers-Run CommunitiesHai-Ninh Do; Ngoc Bich Do; Tra My Nguyen; Hue Minh Nguyen
2025Building platform trust for live stream commerce: the social-technical systems perspectiveThao Kim Nguyen; Minh T. H. Le; Hai-Ninh Do
2024Digitalization strategy adoption: The roles of key stakeholders, big data organizational culture, and leader commitmentNinh Nguyen; Thac Dang-Van; Tan Vo-Thanh; Hai-Ninh Do; Simon Pervan
2025The double-edged sword ai as a tool for mental well-being enhancement or addiction?Pham Minh Thu; Bui Minh Duyen; Tran Hoang Kim Ngan; Hai-Ninh Do
2023Firm's innovation activities across ASEAN countries: Examining the impacts of management experience, management practices and the moderating role of female CEOsBich Ngoc Do; Van Dung Nguyen; Minh Thi Hong Le; Hai-Ninh Do; Thi Truc Ly Pham
2025Green marketing and young consumers’ responses during uncertainty evidence from an emerging countryNgoc Bich Do; Hai-Ninh Do; Hoang-Khang Du
2025Investigating the psychological and social mechanisms of impulse buying through loss aversion in flash sales a case study in Ho Chi Minh CityHai-Ninh Do; Thi Dan Uyen Nguyen; Vo Thao Phuong Pham; Huu Khanh Quynh Nguyen; Ngoc Kim Loan Doan
2024Unveiling the impact of technological innovation and SMEs resilience: the moderating role of firms' social sustainability orientationHai-Ninh Do; Ngoc Bich Do; Thao Kim Nguyen; Tra My Nguyen
2024Unveiling the role of sustainability practices, co-innovation and entrepreneurial orientation on SMEs performance: An empirical study in developing countryHai-Ninh Do; Ngoc Bich Do; Tra My Nguyen
Showing results 1 to 9 of 9