Browsing by Author Hoàng Bảo Tâm

Showing results 1 to 8 of 8
Issue DateTitleAuthor(s)
2024Does The Availability Of Augmented Reality Technology Over Retail Platforms Increase Customers' Willingness To Pay More?Nguyễn Thế Bảo Chi
2024Effects of influencer marketing on purchase intention: a comparison between sponsored content and product reviewsLê Uyên Phương
2024How do big 5 personality traits impact university brand value co- creation intention?Hoàng Bảo Tâm
2024How sensory marketing influences on consumers behavior in the F&B firms? Coffee shop business in HCMC contextLê Nguyễn Minh Tâm
2024The impact of post-purchase experience on e-commerce platforms on the satisfaction and future purchase intention of young people in Ho Chi Minh CityNguyễn Ngọc Bảo Hân
2023Ngành thời trang đưa công nghệ thực tế ảo và thực tế tăng cường tác động đến hành vi mua sắm như thế nào: trường hợp các bạn trẻ tại TP. Hồ Chí MinhHoàng Bảo Tâm
2024Secondhand versus upcycled: Which is the "greener choice" in the sustainable fashion context?Hứa Thị Thanh Nhàn
2024Understanding the factors contributing to the continued use of kahoot! – Gamification platform for learning: a case study of UEH studentsNguyễn Thị Minh Phương
Showing results 1 to 8 of 8