Browsing by Author Hoàng Cửu Long

Showing results 1 to 11 of 11
Issue DateTitleAuthor(s)
2023Advertising avoidance and brand awareness – a research about advertising on social network sites of generation Z in Ho Chi Minh cityHoàng Lê Bảo Trân
2023Factors affect customer engagement behaviour in purchasing decorating items on social commerce platforms in Ho Chi Minh CityHoàng Viễn Phương
2024Factors affecting fomo when buying on e-commerce platforms of young users in the southwest region of VietnamNguyễn Nhật Đan Thư
2023Idol attachment, Consumer Fanaticism and Purchase Intention of young Vietnamese consumers: The mediation of FOMOĐồng Thị Vân Anh
2023The impact of chatgpt - an innovative virtual assistant on learning satisfaction: A case study among UEH studentsPhạm Thị Thùy Trang
2023The influence of virtual social capital on sustainable clothing consumption pattern: A study on young people in Ho Chi Minh CityPhạm Quế Anh
2024Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh city, VietnamLưu Thị Hồng Nhung
2024Sustainable Development In Nha Trang: Analyzing Generation Z’s Intentions To SupportĐặng Như Tuấn Anh
Dec-2021Tác động của thực thi trách nhiệm xã hội của doanh nghiệp đối với sự ưa thích thương hiệu trong ngành nước giải khát của khách hàng trẻ ViệtHoàng Cửu Long
2024Unveiling the crucial factors influencing mooc success: Case in HCMCTrần Lê Quỳnh Như
2024Vietnam’s tourism in the age of sustainability: analyzing young people's intentions to support itPhan Thanh Trúc
Showing results 1 to 11 of 11