Browsing by Author Julian Ming-Sung Cheng

Showing results 1 to 5 of 5
Issue DateTitleAuthor(s)
2018Behavioral implications of international social media advertising: An investigation of intervening and contingency factorsWesley J. Johnston; Shadab Khalil; Angelina Nhat Hanh Le; Julian Ming-Sung Cheng
2023Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanismsBao Quoc Truong-Dinh; Tessa Tien Nguyen; Tzu-Chang Forrest Cheng; Julian Ming-Sung Cheng
2018The exercise of power sources in distribution channels: a synthesis studyAngelina Nhat-Hanh Le; Julian Ming-Sung Cheng; Mai Dong Tran
2017A meta-analytic review of influence strategies in marketing channel relationshipsWesley James Johnston; Angelina Nhat Hanh Le; Julian Ming-Sung Cheng
2023The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanismsAnni Rahimah; Huu Phuc Dang; Tessa Tien Nguyen; Julian Ming-Sung Cheng; Andriani Kusumawati
Showing results 1 to 5 of 5