Browsing by Author Lê Thanh Trúc

Showing results 1 to 7 of 7
Issue DateTitleAuthor(s)
2023FOMO' s origin results in post-purchasing regret in the fast fashion industry: The evidence from VietnamNguyễn Huy Bảo
2023Game brand coolness: Understanding the perceived brand coolness and its implications for brand love and brand loyalty for Generation Z in Vietnam in the context of game brandTăng Lê Thanh Hùng
2024Influence of crude oil prices, exchange rates on petroleum product prices: Empirical evidence in Vietnam in the period 2018-2023Đỗ Ngọc Anh Thư
2024Nurturing employee happiness: Unveiling the crucial link between job dedication and organizational support for a flourishing workplace cultureDương Đức Minh
2023The role of live streaming in building consumer trust and engagement with social commerce sellers. an empirical study in fashion on the social networking platform-Tiktok in VietnamBùi Trung Nghĩa
2024Scrutinizing how product transformation salience influences perceived green brand coolness and green purchase intention in Vietnam: the moderating effect of consumer traceability knowledgeTăng Lê Thanh Hùng
Dec-2021Tác động của thực thi trách nhiệm xã hội của doanh nghiệp đối với sự ưa thích thương hiệu trong ngành nước giải khát của khách hàng trẻ ViệtHoàng Cửu Long
Showing results 1 to 7 of 7